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Websites & web apps that turn visitors into customers

Hello, I'm Parin Kareliya · UI Developer & conversion-focused web partner

I partner with startups and small businesses to ship fast, accessible UI—clear messaging, frictionless UX, and code you can grow with.

Book a free 20-min call See selected work
  • 6.3+ years shipping production UI
  • Clear milestones & async updates
  • Fixed phases—no mystery invoices

Most teams do not need more pixels—they need clearer journeys, credible proof, and pages that load fast on real devices. I design and build marketing sites, landing pages, and product UI with measurable outcomes: sign-ups, demos booked, and lower bounce rates.

AI-assisted workflows where they genuinely save time—every deliverable is reviewed, tested, and owned by me.

Web Design Full-Stack Development Responsive Web Design SEO A/B Testing UI/UX Conversion Rate Optimization E-Commerce Development Custom Website Landing Page Design Vibe Coding Admin Panel Development Web Design Full-Stack Development Responsive Web Design SEO A/B Testing UI/UX Conversion Rate Optimization E-Commerce Development Custom Website Landing Page Design Vibe Coding Admin Panel Development
Parin Kareliya

Parin Kareliya

UI Developer & conversion-focused web partner

6.3+ Years Exp
12+ Projects
100% Satisfaction
UI/UX Design
Clean Code
Vibe Coding
const design = { pixel: "perfect", responsive: true, };
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About

Built for teams that need outcomes, not busywork

I am Parin Kareliya, a UI-focused developer based in Ahmedabad, India. I work with founders, marketers, and product leads who want a site or app that earns trust in the first five seconds.

Every engagement starts with your funnel: who lands here, what they need to believe, and what one action you want them to take. Then we ship UI that supports that story—performance-first, accessible, and easy for your team to iterate.

6.3+ Years Experience
12+ Projects Delivered
100% Client Satisfaction
kparin59@gmail.com +91 9106657280 LinkedIn
Why work with me

Why teams work with me

Senior execution on your UI—one owner end to end, not a revolving bench.

Business-first discovery

We align on goals, audience, and success metrics before touching Figma or code so every screen earns its place.

Speed without recklessness

Lean stacks, reusable patterns, and AI-assisted drafting where it helps—always reviewed, tested, and documented for your team.

CRO-aware execution

Hierarchy, proof, and calls-to-action are treated as first-class UI—not bolted on after launch.

Transparent communication

Weekly summaries, shared boards, and no jargon. You always know what shipped, what is next, and what is blocked.

Services

Work anchored to your metrics

Acquisition, activation, or credibility—scopes are defined around what must move, then delivered with UI and front-end craft you can iterate on.

01

Conversion-led UI & UX

Clearer journeys that lift sign-ups and demo requests

Wireframes to polished UI with hierarchy, social proof, and friction points removed before launch.

Figma Heuristics A/B-ready layouts
02

Fast, maintainable front-end

Pages that feel instant on real networks and devices

Semantic HTML, modern CSS, and lean JavaScript—structured so your team can extend without a rewrite.

HTML/CSS JS Tailwind performance
03

Experimentation & CRO support

Learn what actually moves your metrics

Hypothesis-led changes, measurement plans, and implementation support for tests that ship on schedule.

VWO Analytics test specs
04

eCommerce UX that sells

Fewer abandoned carts, clearer product stories

PDP templates, checkout clarity, and mobile-first patterns tuned for trust and speed.

Shopify WooCommerce custom carts
05

Landing pages for campaigns

One URL, one job—maximize return on ad spend

Campaign pages built around a single offer with fast load, sharp copy blocks, and clean form flows.

Lead gen paid social SEO basics
06

AI-assisted delivery (judiciously)

Shorter timelines where automation fits your risk profile

Boilerplate, repetitive layout, and documentation can move faster with AI—always reviewed, tested, and owned by me.

Quality gates human review docs
How I work

A simple process from first call to launch

Predictable phases so you can plan marketing, legal, and content around delivery.

  1. Discovery & scope

    30–45 minutes on goals, audience, tech constraints, and timeline. You leave with a written summary and recommended approach.

  2. Structure & copy map

    Outline of pages, sections, and primary CTAs. We lock messaging before visual polish so design supports the story.

  3. Design & build

    UI in Figma where needed, then production HTML/CSS/JS (or your stack). Performance, accessibility, and SEO basics baked in.

  4. Launch & handoff

    Staging review, analytics hooks, form testing, and a concise handoff doc so your team can ship iterations confidently.

Tech Stack

Technologies I ship with

Proven tools for fast delivery and maintainability—no stack theatre, just what holds up in production.

Experience

Product & agency shipping lanes

Roles where UI met deadlines, stakeholders, and production constraints—version control, reviews, and users in the wild.

UI Developer | Web Designer

Bacancy Technologies
April 2022 - Present

Ship marketing and product UI for global clients: responsive layouts, design QA, accessibility fixes, and performance tuning on production codebases.

Web Designer | Angular Developer

Kevit.io Technologies
April 2022 - December 2022

Built Angular-facing UI and marketing pages; collaborated with PMs on sprint delivery and component reuse across internal tools.

Web | UI/UX Designer

Ebizz Infotech
February 2021 - April 2022

Owned end-to-end web design for SMB clients: discovery, wireframes, visual design, and handoff to development with annotated specs.

Web Designer

Bigscal Technologies
January 2020 - January 2021

Produced responsive templates and landing pages; established basic component patterns for faster client delivery.

Master's of Computer Application (MCA)

Marwadi University
June 2018 - May 2020

Software engineering, data structures, databases, and web application fundamentals.

Bachelor's of Computer Application (BCA)

Atmiya University
June 2015 - May 2018

Core programming, systems design, and project work forming the base for a UI-focused career.

Portfolio

Case studies & live builds

Constraint, approach, stack, and outcome—enough context to judge fit before a kickoff call.

SaaS

nTopology

Challenge

Complex engineering software needed a credible, fast marketing surface that matched product depth without overwhelming new visitors.

Approach

Structured landing hierarchy, clearer product storytelling, and responsive UI patterns that scale across campaigns.

Tech

HTML/CSS, JavaScript, componentized layouts, performance-minded assets

Outcome

Improved clarity for technical buyers; faster perceived load on key entry pages (client-internal metrics).

Live site
SaaS

Skilljar

Challenge

Customer education platform needed marketing UI that communicates trust to enterprise learning teams.

Approach

Refined section flow, proof placement, and CTA rhythm for multiple personas—admins vs. learners.

Tech

Responsive front-end, design system alignment, content-heavy layouts

Outcome

Stronger narrative from homepage to pricing; reduced cognitive load on primary paths (qualitative client review).

Live site
Web Design

Neil Patel Ubersuggest

Challenge

High-traffic SEO tool UI must stay fast while surfacing dense data without overwhelming marketers.

Approach

Worked within strict brand and UX constraints to ship scannable layouts, consistent components, and mobile-friendly patterns.

Tech

HTML/CSS, JS, CRO-oriented layout, SEO-aware structure

Outcome

Tighter information hierarchy supporting tool onboarding and upsell surfaces.

Live site
SaaS

RocketReach

Challenge

Prospecting product needed marketing pages that build trust quickly for outbound-heavy buyers.

Approach

Landing templates with proof-forward sections, comparison-friendly layouts, and consistent CTA placement.

Tech

Front-end templates, responsive grids, asset optimization

Outcome

More scannable value props; improved consistency between paid landing experiences and core site.

Live site
SaaS

7shifts

Challenge

Restaurant workforce software competing for attention in a crowded category.

Approach

Campaign-ready sections emphasizing ROI and workflow relief for managers.

Tech

HTML/CSS, JavaScript, marketing components

Outcome

Structured stories for vertical-specific landing experiences.

Live site
Web Design

Kiran Hospital

Challenge

Healthcare audience needs clarity, empathy, and fast access to departments and contact paths.

Approach

Information architecture tuned for patients and families; mobile-first navigation.

Tech

Responsive UI, accessibility-minded patterns

Outcome

Clearer paths to appointments and department detail pages.

Live site
eCommerce

Berrybase

Challenge

Large catalog UX must keep search and category paths obvious on smaller screens.

Approach

Listing and PDP patterns emphasizing scan speed, trust badges, and shipping clarity.

Tech

eCommerce front-end, responsive grids

Outcome

More consistent product discovery flow on mobile breakpoints.

Live site
eCommerce

Gaisbock

Challenge

Premium brand story must translate to digital without slowing storefront tasks.

Approach

Visual hierarchy balancing brand imagery with conversion-focused product blocks.

Tech

Shopify-oriented UI patterns, responsive imagery

Outcome

Stronger brand-to-cart narrative on key collection pages.

Live site
SaaS

Podium

Challenge

Local business software needs simple messaging for a mixed technical audience.

Approach

Section templates that repeat proof + CTA rhythm for vertical landing pages.

Tech

Marketing site components, JS enhancements

Outcome

Repeatable blocks for faster campaign launches.

Live site
SaaS

Tenable

Challenge

Cybersecurity buyers skim for credibility signals before diving deep.

Approach

Trust-forward modules, resource entry points, and tight typographic hierarchy.

Tech

Enterprise marketing UI, responsive layout

Outcome

Clearer paths from awareness content to product areas.

Live site
Testimonials

In their words

Founders and marketing leads on pace, clarity, and commercial impact—not generic praise.

Testimonials
5.0

“Parin reframed our homepage around one primary action. Bounce rate dropped and demo requests picked up within the first month.”

Landing page revamp +38% demo requests

Neil Patel

Owner of Ubersuggest Austin, TX

via LinkedIn Mar 2025
5.0

“Clear communication, fast iterations, and UI that actually matched our brand guidelines. Easiest freelance engagement we have run.”

Marketing site Shipped in 3 weeks

Bradley Rothenberg

CEO, nTopology London, UK

via Email Jan 2025
5.0

“We needed a credible marketing site before a funding round. Ship date was aggressive—Parin hit it without cutting corners on performance.”

Pre-raise site 98 Lighthouse score

Sandi Lin

Founder, Skilljar Toronto, CA

via Clutch Nov 2024
5.0

“Our old site felt dated and slow. The new build loads in a blink on mobile and our support tickets about broken layouts basically disappeared.”

Storefront rebuild 1.2s mobile LCP

Andrew Tso

Founder, RocketReach Dubai, UAE

via LinkedIn Aug 2024
Investment

Pricing that scales with clarity

Fixed scopes and fixed phases—no open-ended retainers unless we both want one.

Landing page sprint

From $1,800

Single high-converting page: hero, proof, FAQ, strong CTA, form or calendar embed, basic analytics.

  • 1–2 week typical turnaround
  • Mobile-first responsive UI
  • Core Web Vitals–minded build
  • One revision round included
Discuss this scope

Marketing site

From $4,500

Multi-page brochure or marketing site with shared components, blog-ready structure, and SEO-friendly markup.

  • Up to ~8 templates
  • Design system–light components
  • Performance & accessibility pass
  • Handoff documentation
Get a tailored quote

Product UI support

Custom

Ongoing UI implementation alongside your product team—components, states, and documentation in your repo.

  • Weekly or bi-weekly cadence
  • Works with your design tokens
  • Code review friendly PRs
  • Slack or email async
Talk retainers

Exact quotes follow discovery. Rush timelines and third-party integrations quoted separately.

Next step

Tell me about your goals

Timeline, audience, and what success looks like. Expect a reply within one business day with a candid take on fit and next steps.

Email Me kparin59@gmail.com
Call Me +91 9106657280
LinkedIn Connect with me
WhatsApp Message me

Send a message

Share context and links—expect a thoughtful reply within one business day.

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